The game has the same premise, but the game is a race with the characters in cars like Super Mario Kart. Trivia Cars Įtermax decides to launches another game of Trivia Crack named Trivia Cars. In 2018, Etermax launched Trivia Crack's sequel, Trivia Crack 2, that adds more modes than the original version. The game initially launched on October 26, 2013, specifically to Latin America and was later translated into English. The surge in popularity has been attributed to the addition of The Question Factory which allowed users to submit their own questions. Modeled after popular games such as Trivial Pursuit, it became the most downloaded game in December 2014 from the Apple App Store as well as most viewed advertisement on all of mobile phone services worldwide, mostly iOS.
The original mobile game allows users to compete against friends and people around the world. The franchise is developed by the company Etermax, whose teams are located in Argentina (where the game was initially developed), Uruguay, Germany, Brazil and Mexico.
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Board games, consumer products and experiences, as well as the animated series Triviatopia, inspired by its characters, complete the experience. Trivia Crack is available in more than 180 countries, ranking # 1 in trivia games in 125 of them.
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Trivia Crack has more than 600 million downloads worldwide and more than 150 million active users annually, including those who are entertained and connect with others through social networks, such as Facebook or with the free Instagram filter Challenge Trivia Crack, with the action of Google Assistant, the skill of Alexa of Amazon and the Apple Watch version.
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Initially introduced as a mobile game in 2013, it includes different active games, such as: Trivia Crack, Trivia Crack 2 and Trivia Crack Adventure, among others, available on Android and iOS. Trivia Crack (original Spanish language name: Preguntados) is a trivia-based video game and one of the most successful brands in the Etermax gaming division. By using one single UAC, Etermax was able to reach users at scale with the right creative ad at the right micro-moment.Maximo Cavazzani (CEO and Founder of Etermax) It also automated bidding, which kept the average cost-per-install efficient and allowed the campaign to stay within budget. The campaign automatically generated and tested ads across Search (which included the new Play inventory), Display, and YouTube and quickly learned which ad creatives worked best to find the quality users that Etermax wanted. As a result, the team decided to try UAC for in-game advertising.Ī UAC was a simple, automated solution to help Etermax acquire quality users at scale. The team not only wanted to find new users, but also find quality users who would engage with the app as well.
The app was all about users playing and connecting across countries, so Etermax decided to focus on expanding its app in key areas: the United States, India, South Africa, and Denmark. As Trivia Crack’s user base grew organically around the world, the team decided to invest in accelerating its growth.
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